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There are several ways to sell yourself as a freelancer. One of the most important is to develop a solid Work With Me page for your website.
Also referred to as a Hire Me page, this is the part of your freelance website that gives people an idea of what to expect when working with you. Unfortunately, too many work with me pages are poorly optimized and do little to help freelancers sell their services.
If you’re wondering how to build a Work With Me Page that converts, you’ve come to the right place. I’ll provide you with the key ingredients and show you what mistakes to avoid.
Ready? Let’s get started!
6 Things Every Work With Me Page Needs (with examples)
I’ve broken the work with me page into six parts, organized in a logical flow. These steps, when combined with well-written copy, will turn your freelance website into a top-notch, lead generator.
1. Define the Problem
Not every person that comes to your Hire Me Page will become a paying customer. And that’s ok. But you need a way to separate the tire kickers from the serious buyers, and the sooner you can do it, the better. You do this by defining the problem for your future customer.
Describe a frustration they may be feeling. Explain what’s holding them back. Show them why changes need to be made.
The problems you describe won’t resonate with everyone. But for those whom it does, you’ll have piqued their interest, making them want to know more.
2. Provide a Solution
Once you’ve helped your prospective client identify the problem they’re facing, let them know how you can help. Paint a picture of what their life will look like once they’ve hired you. For example, a freelance writer could list any of the following project goals:
- Engage readers with content that’s informative and entertaining
- Boost website traffic
- Improve Google search ranking
- Increase the number of email subscribers
- Generate more leads
Elna Cain does an excellent job of this on her freelance writing work with me page. Her target client owns a website and is in need of written content. They may be too busy to write their own copy, or content creation is not their area of expertise. Whatever the reason, Elna makes it clear that she has the knowledge and experience to help, and she makes a compelling case as to what the results will be after the client hires her for their project.
3. Make Your Offer
At this point, your reader believes you can help them, but they might not know how you’ll do it. It’s time to present them with a clear offer. How this looks on your page will depend on the type of freelance work you do, but the goal is to guide them through the process and be specific. Here are some questions you’ll want to answer:
- What does your offer include?
- What are the steps involved?
- When and how will you be in contact?
- How much will it cost?
- How will I benefit?
Should I Include Prices on My Work With Me Page?
Opinions on this will vary, but I’m a firm believer that you should include your pricing directly on the page. Upfront pricing filters out people who aren’t serious about buying, and it establishes value. Transparency around pricing also builds trust.
Freelance designer and brand strategist Bethany Mccamish nails this on her services page by allowing potential clients to see what they are paying for upfront and how much it will cost. I love the transparency.
There are exceptions. If your work is highly customized, or the projects you work on vary in size and complexity, it’s better to leave pricing off your work with me page. An option would be to include a starting price to give prospective clients an idea of what their budget will need to be.
4. Include a Short Bio
Your work with me page should have a personal feel. You can do this by including a short bio. In addition to sharing hobbies and other interests, a listing of accomplishments and relevant experience in a well-written bio on your work with me blog page establishes credibility. Just make sure you keep it brief.
Work with Me Page or About Me Page
For a longer background, you can always include a link to your About Me page. By the way, your work with me page and about me page are two different things, and should not be confused. In the near future, I’ll write a separate article explaining how to write an about me page for a blog.
5. Build In Social Proof
According to psychologists, most people assume that those around them have more knowledge than they do about a given topic. This is why, when presented with social proof, they tend to copy others’ behaviours in hopes that they will achieve a similar result.
For this reason, you must build social proof into your offer. One of the most effective ways to do this is by including testimonials of past clients you’ve dealt with.
Tom Hirst, a freelance web developer we’ve featured here at ZTF, does this to perfection on his Work With Me page, which doubles as his website homepage. He also displays the logos of brands he has worked with, a list that includes Facebook and BMW.
Talk about instant credibility!
6. A Strong Call to Action!
Last, but not least, your work with me page needs a strong Call To Action (CTA)! This is where your future client takes the crucial step of signing up to find out more. Unfortunately, it’s also where a lot of freelancers lose the sale.
Why? Because they don’t explain exactly how clients can hire them.
Too many freelancers slap a contact form at the bottom of their Work With Me Page and leave it at that. Contact forms are important, but you should also include detailed instructions for your prospective clients.
For example, let’s say you’re a logo designer. Here’s what your step-by-step instructions might look like in your call to action:
Step 1. Click the “Sign Up” button below and submit your name and email address.
Step 2. Within 2 business days, I’ll email you a brief questionnaire to help me get to know you a bit more.
Step 3. Fill out the questionnaire, and hit reply!
Step 4. Within 2 days, I’ll send you a link to my calendar, so that you can book a free 30-minute consult via Zoom.
Step 5. During our call, I’ll explain exactly how the logo design process will work, from concept to delivery, and answer whatever questions you have.
Do’s and Don’t’s for Your Work With Me Page
Here’s a summary of tips for building a Work With Me page that gets results, along with a few things to avoid.
- Make it personal
- Include packages and pricing
- Highlight your qualifications
- Write in the first person
- Use client testimonials
- Give step-by-step instructions in your CTA
- Try to appeal to everyone.
- Make your content text-heavy
- Tease your reader, be specific
- Bore your reader with long stories
- Hide on your page. Include your name and picture
- Make the page about you; it’s for the person reading.
Final Thoughts on Building a Work With Me Page
As you can see, many elements go into building an effective Work With Me page for your freelance business website. My final piece of advice is to follow the order I’ve laid out above, starting with the problem to solve, right through to your Call To Action. Your page should flow from one step to the next, logically.